Guidelines for promoting your Torch Award

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1. Q: What may a local BBB Torch Award recipient advertise or announce about receipt of the award?

A: Provided there is prior review and approval from the Better Business Bureau for all draft proofs of any advertisement or announcement a recipient may do any or all of the following:

  • Reproduce the BBB Torch Award Winner graphic with appropriate modifications: (Please contact Better Business Bureau for a modifiable template of the Torch Award Winners Graphic)

Any advertisement or announcement acknowledging that your business has won a Torch Award must also include the following information:

  • Year Award Received;
  • Title of the Award/Recognition i.e. "Torch Award Winner"
  • Geographic Indicator i.e. "Vancouver Island Better Business Bureau"

Torch Award Winners may also:

  • Reproduce a photograph of their receipt of the award, provided the award year is clearly visible;
  • Issue announcements and press releases about receipt of the award within two weeks of its receipt; and/or
  • Make a brief factual statement about the award and the required business qualifications.

2. Q: Where may a local BBB Torch Award recipient advertise?

A: The recipient may advertise within BBB's geographic service area in the following media:

  • Newspapers, periodicals, direct mail, billboards, annual reports, posters, flyers, television and radio spots;
  • Off line yellow pages advertisements and directories; and
  • ON LINE, on the company Web site (This is the only instance where a company may advertise its receipt of an award outside BBB service area.)

3. Q: For how long may a local BBB Torch Award recipient advertise?

A: The recipient may advertise the award indefinitely, but only as long as they maintain a B rating at BBB.