December is one of the busiest selling months of the year for small businesses. Is yours ready for the crowds?
To help, BBB offers these tips:
Have a strategic marketing plan. Is your message clear, understandable and to the point? Does it differentiate you from your competitors?
Use social media. Engage your customers in conversation on Facebook, Pinterest, Twitter, even LinkedIn. Keep them informed of special offers and discounts. Let them know you’re serving apple cider and cookies or that you’re offering free gift wrapping – even free shipping.
Excel at customer service. Does your store exude a friendly, welcoming ambiance? Are all customers greeted as they enter your store? Do you have enough employees to cover busy times?
Post exchange/refund policies. It’s a given that not everyone is going to like – or even want – what’s waiting for them under their Christmas trees. To ensure there are no misunderstandings, post your refund and return policies where they can be easily viewed and read.
Protect customers’ personal information. Your customers trust you to keep their personal information safe. If you haven’t already done so, consider obtaining a third-party seal that verifies your small business uses an appropriate level of security to protect your website and Internet transactions.
Start With Trust. For more small business tips, visit vi.bbb.org.